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https://en.wikipedia.org/wiki/BlueKai
Oracle BlueKai Data Management Platform, formerly BlueKai, is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech start-up based in Cupertino, California.It was acquired by Oracle on February 24, …
https://pitchbook.com/profiles/company/51527-89
EUROPEAN Headquarters +44 (0) 20 8037.2308; 1st Floor Saffron House; 6-10 Kirby Street; London EC1N 8TS; United Kingdom
https://www.linkedin.com/company/bluekai
BlueKai | 7,813 followers on LinkedIn. BlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn ...
https://www.oracle.com/corporate/pressrelease/oracle-buys-bluekai-022414.html
News Facts. Oracle today announced that it has signed an agreement to acquire BlueKai, the industry’s leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. The BlueKai solution includes its Data Management ...
https://www.oracle.com/cx/marketing/data-management-platform/
A data management platform (DMP) collects, organizes, and activates first-, second-, and third-party audience data from various online, offline, and mobile sources. It then uses that data to build detailed customer profiles that drive targeted advertising and personalization initiatives. Discover how, when used effectively, a DMP is the ...
https://www.abine.com/blog/2012/bluekai/
BlueKai’s partner and customer companies take this data and use it to profile you: where they think you live, what kind of job you have and how much you earn, where you spend your money, etc. ... 1) Current tracking and mining practices are like a gateway drug for marketers. Many do show restraint in some degree for a few reasons, but as more ...
https://techcrunch.com/2020/06/19/oracle-bluekai-web-tracking/
BlueKai is everywhere — even when you can’t see it. One estimate says BlueKai tracks over 1% of all web traffic — an unfathomable amount of …
https://blogs.oracle.com/database/post/oracle-bluekai-data-management-platform-scales-to-1-million-transactions-per-second-with-oracle-database-sharding-deployed-in-oracle-cloud-infrastructure
Group Vice President of Engineering for Oracle BlueKai Data Management Platform, a part of Oracle Cloud Applications. We talked about the use of the Sharding feature of Oracle Database for the BlueKai Oracle Data Management Platform. This may be one of the biggest relational OLTP database deployments in the world. Below is an excerpt. Matt Abrams
https://docs.oracle.com/en/middleware/webcenter/sites/12.2.1.4/prop-ref/bluekai-properties.html
Provided by Bluekai and used by application to encrypt bluekai.user.key to connect Bluekai using Bluekai APIs. bluekai.segments.cookie.prefix. The cookie prefix is used in creating cookies for each Bluekai container/site. This cookie stores comma separated names of Bluekai Segments by the current site visitor. bluekai.sites.cookie
https://www.2-spyware.com/remove-tags-bluekai-com-virus.html
In reality, this URL(or Stags.Bluekai.com and s7.addthis.com) is closely related to BlueKai – the cloud-based data platform which helps companies personalize their online campaigns. For this purpose, it injects an extension into the default web browser, be it Safari, Google Chrome, or Mozilla Firefox, and generates advertisements each time ...
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